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Experts compare the platform's ad potential favorably with Snap, which did $1.7 billion in revenue last year. "There's opportunity for TikTok to get to Snapchat-like revenues just on the.

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The brand's TikTok — which boasts 39.3K followers and 600.8K likes — features the Nectar team donning colorful wigs (inspired by Tyler the Creator) and participating in TikTok trends, as.

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While TikTok's alcohol-related guidelines are tricky around encouraging alcohol consumption, your brand can promote events it sponsors. When you've identified a drinks influencer you'd like to work with, inviting them to a local event sponsored by your brand is a great way to get more event attendees and a wider audience online.

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Alcoholic brands are often promoted via user-generated content including general mentioning of alcohol brands or alcohol-related trends. For example, the 'beer poster trend'—a TikTok challenge where users pose for a mock photo shoot with a beer brand—garnered over 800+ million views across tagged content. Non-Boozy Content:

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We captured the 100 most popular videos including the #alcohol hashtag on the popular social networking site TikTok. We used an iterative process to codebook development, resulting in codes for user sentiment toward alcohol, type of alcohol depicted, brand references, degree of alcohol use, and positive/negative associations with alcohol use.

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Alcoholic brands are often promoted via user-generated content including general mentioning of alcohol brands or by alcohol-related trends. For example, the 'beer poster trend' - a TikTok challenge where users pose for a mock photo shoot with a beer brand - garnered over 800+ million views across tagged content.

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So, instead of directly advertising your alcohol brand on TikTok, work with a beverage marketing agency to embrace non-traditional alcohol marketing strategies. For example, you could partner with popular DrinkTok creators, encourage user-generated content that references your brand, or focus on non-boozy content that reflects your core values.

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I'm shocked at how many ppl don't know this, but I'm always willing to try to fix any drink 🥰 #bartender #alcohol #singleshot #tallglass #orderingdrinks dolly_broadway Bethann your not betty crocker your cookies are horrible #fyp #foryoupage #checkthisout #papertowelchallenge #AfterMyCoffee #alcohol #grandma #drunk

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Alcohol brands are banned from the app, but users are reimagining booze ads with their own beach photos and pasting logos throughout the platform. Beer Poster Trend on TikTok Shows Why Marketers.

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820,651 likes. In another example, Ledbetter of Carusele explains her agency was hired to boost a new vodka brand that only had retail pickup in the Chicago area. She called the brand "ripe for.

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Alcohol brands and services run their own TikTok accounts against global branded content policies. It appears that large companies are tending to avoid this approach perhaps because of fear of fines for advertising to an under drinking age audience (as was seen with SnapChat and Diageo 18). However, smaller companies with more to gain and less.

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While the app has strict rules prohibiting branded content promoting alcohol, creators are still allegedly making money drinking to excess — and at least one has died. Carla Garson's memories of her final TikTok Live with her partner, 23-year-old David Lee Perez — which took place on Dec. 26, 2022 — are blurry.

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The researchers analyzed the 100 most-liked videos on TikTok's #alcohol page, which had 1.7 billion views as of 2020. Some 41% were guide videos, giving recipes for various drinks. Most (72%.

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2) Non-boozey content. Take inspiration from brands such as Red Bull, who regularly post content surrounding extreme sports to appeal to their 'adrenaline seeking' audience. In the case of alcohol-related brands, this would mean delivering carefully thought-out content that reflects their brand identity and core values.

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THE REEL DEAL. Video-sharing platform TikTok, which is expected to reach 1.5 billion monthly active users by the end of this year, generated US$4.6 billion in paid ad revenue in 2021 (The TikTok.